WHY US
We Help People Create Results by Developing their Mental Awareness
New Option ApS is a qualified partner for your business because;
Since 1989, we have worked with some of Denmark’s largest businesses within the FMCG and IT, trade- and manufacturing- industries with Executive Search and Leadership Coaching to improve communication and cooperation.
We are experienced with coaching, one-on-one dialogues, group coaching, leadership and team development.
The Process is the ultimate tool for personal development and has been developed in collaboration with Barry Neil Kaufman. Barry Neil Kaufman is one of USA’s greatest authorities in personal development as well as the founder of The Option Institute in Massachusetts.
We have enhanced this process in to a practical business tool to help Businesses and their leadership teams. In our range of programs we offer the “Top 100″, this program helps the delegates into the elite of personally developed people. You will soon understand why the method is called the ultimate tool for personal development.
We are certified as Option Process Mentors/Counselors from The Option Institute International Training Center, Massachusetts, USA. www.option.org.
About The Option Institute
Through years of experience practicing techniques of observation, understanding, and compassion, a training center has developed to help people with this personal development in various areas of life.
It has developed into an international training center for personal development. Till date people from a total of 73 lands have been trained on the premises. Mentors are educated at the institute specializing in carrying on dialogues, including a special dialogue called the Option Process® dialogue. They offer courses in educating and leading groups. It is also possible to participate in different classes for personal development.

Niels Højer
Founder and Managing Director of Excutive Search, Personal Development Business, New Option ApS.
International Management consultant in Executive Search, Outplacement, Mentoring and as Business Psychology Counselor. 15 years experience in working with companies in the previous Eastern Europe, Russia, the Baltics, Europe, USA and Denmark.
International Mentor / Counselor in development of people and organizations through mentoring, coaching and workshops. 25 years teaching experience.
Certified Option Process® Mentor / Counselor and Group Facilitator / Trainer from The Option Institute International Training Center, Massachusetts, USA.
Interests: Philosophy, Psychology, History and Modern Art.
Born 1956, Married since 1977, 3 children with Rakel Højer.

Rakel Højer
Founder and Managing Director of Design production business. 17 years experience.
Certified Option Process® Mentor / Counselor from The Option Institute International Training Center, Massachusetts, USA
Educated in Thought Field Therapi from “Dansk Skole for Tankefeltterapi”, Denmarks leading educationcenter in that field
Therapist- Coach- Mentor- Counselor- Speaker- and Course-Teacher
Interests: Design, Interior Design, Religion and Philosophy.
Born 1957, Married since 1977, 3 children with Niels Højer.